Many thanks to everybody who came along to the LCB in Rutland Street Leicester for a short seminar I was asked to run on pricing by www.cirt.org.uk.  It seemed to go well and I tried to make that point that people are interested in value rathr than price.  They will pay the price if you can make it clear what value they are getting out fo what you are selling. 

Afterwards a number of people asked about future events and I was pleased to be able to tell them about my FREE evening seminar on the 17 key marketing areas that everybody should be engaged in.  It takes place at Hothorpe Hall on March 18th.  There are now only about 4 places left (!) so if you would like to attend please contact me today at alastair@idealmarketingcompany.com and let me know haw many places you require.